Amplitude AI Visibility Review: What It Measures and Who It's For
Discover how Amplitude AI Visibility measures key metrics and find out who can benefit from its powerful analytics capabilities.
amplitude ai visibility | Updated October 2026 | 11 min read | hyperank Editorial Team
Amplitude AI Visibility is a free tool from the product analytics company Amplitude that shows how often your brand appears in ChatGPT and Google AI Overviews, with a visibility score, share of voice, sentiment, cited sources and competitor comparisons. Its main strength is the link to Amplitude Analytics, where customers can connect AI mentions to traffic, conversions and revenue. A limited public version requires no signup, and fuller features sit inside the Amplitude platform for existing customers. It suits product and growth teams already on Amplitude; teams that need more engines or a deeper read of AI answers will want to compare alternatives. This guide covers its features, engines, analytics connections, availability, strengths, gaps and how it compares with hyperank and Profound.
Amplitude's angle is simple: visibility in AI answers only matters if you can connect it to what users do next.
We reviewed Amplitude's AI Visibility page and its product announcements in October 2026. hyperank is a competing AI visibility platform, so comparisons stick to published facts.
The Short Answer
Amplitude AI Visibility is a good starting point for teams that want a free read on their presence in ChatGPT and Google AI Overviews, and a natural fit for existing Amplitude customers who want to tie AI visibility to product analytics. It's less suited to teams that need tracking across Perplexity, Gemini, Claude or Grok answers, or that want to read and act on the full wording of what AI says.
| Question | Short answer |
|---|---|
| What is it? | A free AI visibility tool from Amplitude |
| What does it track? | Visibility score, share of voice, sentiment, sources, prompts and competitors |
| Which engines? | ChatGPT and Google AI Overviews for visibility tracking |
| What does it cost? | Free public version; full features inside Amplitude for customers |
| Best for | Product and growth teams already using Amplitude |
- Launched: Amplitude announced AI Visibility on October 30, 2025.
- Adoption: In February 2026, Amplitude said more than 27,000 brands had used the free tool.
What Amplitude AI Visibility Does
According to Amplitude's AI Visibility page, the tool lets you "quantify your AI visibility and share of voice," "monitor if AI sentiment recommends or warns against you," and see "the sources large language models use to generate responses." It also shows "exactly which prompts and keywords lead to competitor mentions."
- Visibility score: A headline measure of how often your brand appears.
- Share of voice: Your presence relative to competitors.
- Sentiment: Whether AI answers recommend or warn against you.
- Sources: The pages and sites AI engines draw on.
- Prompt tracking: Monitor important prompts and competitive topics.
- Competitor insight: See which prompts trigger competitor mentions.
What the AI Visibility 1.5 update added
In a February 5, 2026 post, Amplitude described an expansion that added content generation to "generate entire blog posts that match a custom brand voice," week-over-week visibility reporting, and relevancy scoring to "focus your marketing efforts on topics where your visibility is low." At the time it listed sentiment analysis as coming soon; sentiment now appears on the product page.
How the free version works
Amplitude says the free tool "requires no signup," so you can generate a report for a domain and see a dashboard quickly. Deeper capabilities, including the analytics connections below, are available inside the Amplitude platform.
Getting a useful first report
- Use your main domain: Start with the domain buyers know, not a campaign subdomain.
- Name real competitors: Add the brands that appear in your sales conversations so share of voice is meaningful.
- Check the topics: Make sure tracked topics match how customers describe their problems, not internal product names.
- Read the sources: The cited sources often point to the review sites and articles worth improving or earning a place in.
Engines and Metrics Covered
Amplitude's AI Visibility page lists two AI systems for visibility tracking: ChatGPT and Google AI Overviews. Separately, Amplitude Analytics can show website traffic arriving from ChatGPT, Perplexity, Gemini, Claude and other AI tools.
| Engine | Visibility tracking | AI referral traffic in Amplitude Analytics |
|---|---|---|
| ChatGPT | Yes | Yes |
| Google AI Overviews | Yes | - |
| Perplexity | Not listed | Yes |
| Gemini | Not listed | Yes |
| Claude | Not listed | Yes |
- Two different things: Visibility tracking measures what AI says; referral analytics measures who clicks through from AI tools.
- Future engines: Amplitude's February 2026 post mentioned increased interest in Perplexity, Gemini and Claude, but the product page still lists ChatGPT and AI Overviews for tracking.
Why start with ChatGPT and AI Overviews
ChatGPT and Google AI Overviews are two of the most widely used AI answer surfaces, so they're a sensible place for a free tool to begin. The trade-off is that buyers in some categories rely heavily on Perplexity, Gemini, Claude or Copilot, and differences between engines can be large, so visibility in two engines isn't a full picture.
Metrics at a glance
| Metric | What it tells you |
|---|---|
| Visibility score | How often your brand appears for tracked topics |
| Share of voice | Your share of mentions versus competitors |
| Sentiment | Whether answers are positive or cautionary |
| Sources | Which pages AI engines rely on |
| Relevancy score | Topics where visibility is low but relevant |
How It Connects to Amplitude Analytics
The tool's biggest differentiator is its connection to Amplitude's product and web analytics. For Amplitude customers, AI Visibility sits alongside behavioral data, so teams can see what happens after someone arrives from an AI tool.
- Analytics: Amplitude says it links "visibility scores directly to traffic, conversion, and revenue metrics."
- Agent Analytics: Charts "the full story from AI mention to purchase."
- Session Replay: Lets teams "watch real sessions of users who came from AI search."
- Web Experimentation: Helps "validate which content or experiences improve AI search visibility."
Questions the analytics link can answer
- Volume: How many sessions arrive from AI tools each week, and is that growing?
- Quality: Do AI-referred visitors convert, activate or retain differently from search visitors?
- Landing pages: Which pages do AI-referred visitors land on, and do they find what they expected?
- Impact: After a content change, did AI visibility and AI-referred conversions move together?
Why this matters
Most AI visibility tools stop at mentions and citations. For a team already measuring funnels in Amplitude, being able to see whether AI-referred visitors convert better or worse than search visitors is genuinely useful, and it helps make the business case for AI visibility work.
Mentions tell you whether AI recommends you. Analytics tells you whether those recommendations turn into customers.
Cost and Availability (Checked October 2026)
Amplitude offers AI Visibility as a free product. The public version requires no signup, and fuller features are available inside the Amplitude platform for account holders. Amplitude's broader platform has its own plans on its pricing page.
| Option | Cost | What you get |
|---|---|---|
| Free public tool | Free, no signup | A limited AI Visibility dashboard for your domain |
| Inside Amplitude | Included for Amplitude account holders | Full AI Visibility plus connections to Analytics, Session Replay and Experimentation |
| Amplitude platform | See Amplitude's pricing page | Product analytics, experimentation and more |
- Low barrier: You can try it in minutes without a sales call.
- Analytics features need Amplitude: The traffic and conversion connections depend on using Amplitude for analytics.
- Check limits: Free tools often cap prompts, brands or history; confirm current limits when you sign in.
Questions to ask before relying on it
- Coverage: Are ChatGPT and AI Overviews the assistants your buyers use most?
- History: How far back does your free report keep data, and can you export it?
- Prompts: Can you choose the exact questions tracked, or only topics?
- Answers: Can you read the full AI responses behind the score?
Strengths and Gaps
Amplitude AI Visibility's strengths are its price, its speed to value and its analytics connections. Its gaps are narrower engine coverage and a focus on scores rather than the full content of AI answers.
Strengths
- Free: No-cost access lowers the barrier to starting AI visibility tracking.
- Fast: A report in minutes with no signup for the public version.
- Analytics link: Connects AI visibility to traffic, conversion and revenue for Amplitude customers.
- Session Replay: See how AI-referred users behave on your site.
- Content generation: Draft blog posts in a custom brand voice from the same tool.
- Scale of use: More than 27,000 brands had used the free tool by February 2026, according to Amplitude.
Gaps
| Gap | Why it matters | Who it affects |
|---|---|---|
| Two engines for visibility tracking | Perplexity, Gemini, Claude and Grok answers aren't listed as tracked | Brands whose buyers use other assistants |
| Best value requires Amplitude | Analytics connections depend on the Amplitude platform | Teams using other analytics tools |
| Score-centric view | Scores summarize; they don't show every answer in full | Brand and comms teams |
| Free-tier limits | Free tools may cap depth and history | Agencies and larger brands |
Key Takeaway: Amplitude AI Visibility is an excellent free first look and a strong add-on for Amplitude customers, but not a complete multi-engine monitoring program on its own.
Who gets the most value
| Team | Fit | Why |
|---|---|---|
| Product or growth team on Amplitude | Strong | Connects AI visibility to existing funnels |
| Marketing team testing AI visibility | Good | Free, fast first look |
| Brand or PR team | Moderate | Scores summarize, but full answers matter for reputation |
| Agency with many clients | Limited | Needs broader engines and multi-brand reporting |
Amplitude vs hyperank vs Profound
Amplitude, hyperank and Profound all measure AI visibility, but they come from different directions: Amplitude from product analytics, hyperank from reading what AI engines actually say, and Profound from enterprise-scale visibility tracking.
| Feature | Amplitude AI Visibility | hyperank | Profound |
|---|---|---|---|
| Entry option | Free, no signup | Plans quoted per team | Free 7-day trial |
| Engines tracked | ChatGPT, Google AI Overviews | ChatGPT, Perplexity, Gemini; AI Overviews on Growth; Grok on Scale | Trial: ChatGPT, Gemini, AI Overviews; Enterprise: up to 9 |
| Core strength | Link to product analytics | Full answers, competitors and what AI gets wrong | Enterprise breadth, SSO and API |
| Content generation | Blog posts in brand voice | 10 to 60 articles a month by plan | AI Marketer credits |
| Best for | Amplitude customers | Brands and agencies focused on AI perception | Large enterprises |
When to choose each
- Choose Amplitude: If you already use Amplitude and want free AI visibility connected to your product data.
- Choose hyperank: If you want to read exactly what ChatGPT, Perplexity, Gemini and other engines say about your brand each day, see which competitors they name and what they get wrong, and generate content from the same place. See the hyperank pricing page for plan limits.
- Choose Profound: If you're an enterprise needing the widest engine list and enterprise controls. See our Profound alternatives guide.
How hyperank approaches AI visibility
hyperank starts from the answer itself. It runs your questions across AI engines daily, keeps the full text of each answer, and highlights which competitors are named, how your brand is described and what the engines get wrong, so you can see why a score moved, not just that it did. Every plan also includes AI content generation, so fixes can be drafted where gaps are found.
Using them together
The tools aren't mutually exclusive. A team might use Amplitude to measure what AI-referred visitors do on site, and a dedicated platform like hyperank to monitor the answers across more engines and understand why visibility changes. For a broader comparison, see our guide to the best AI visibility tools, and for metrics, how to measure AI visibility.
A practical setup for Amplitude customers
If you already use Amplitude, a sensible approach is to use AI Visibility for a weekly score and source check, build an Amplitude chart of AI-referred sessions and conversions, and review a handful of full AI answers for your most important prompts each month, either manually or in a dedicated tool. That combination covers visibility, behavior and the actual wording AI uses.
Amplitude AI Visibility: Common Questions
The most common questions are whether it's really free, which engines it covers and whether you need to be an Amplitude customer. Quick answers are below.
- Free? Yes, with a public version that needs no signup.
- Engines? ChatGPT and Google AI Overviews for visibility tracking.
- Customer required? No for the free version; yes for the analytics connections.
Conclusion
Amplitude AI Visibility gives teams a free, fast view of their presence in ChatGPT and Google AI Overviews, with score, share of voice, sentiment and sources, and its connection to Amplitude Analytics is a real advantage for existing customers. Teams that need wider engine coverage or a qualitative read of what AI says should pair it with, or choose, a dedicated platform.
Key Takeaways
- What it is: A free AI visibility tool from Amplitude.
- Engines: ChatGPT and Google AI Overviews for tracking.
- Standout: Links AI visibility to traffic, conversion and revenue.
- Availability: Free public version; full features inside Amplitude.
- Alternatives: hyperank for answers across more engines; Profound for enterprise breadth.
See what more AI engines say about your brand with hyperank.
FAQ
What does Amplitude AI Visibility measure, and who is it for?
Amplitude AI Visibility measures how often your brand appears in ChatGPT and Google AI Overviews, with a visibility score, share of voice, sentiment, cited sources, prompt tracking and competitor comparisons. It's free, with a no-signup public version, and is best for product and growth teams already using Amplitude, who can connect AI visibility to traffic, conversion and revenue.
Is Amplitude AI Visibility free?
Yes. Amplitude offers a free public version with no signup, and fuller features inside its platform for account holders.
Which AI engines does Amplitude AI Visibility track?
ChatGPT and Google AI Overviews for visibility tracking. Amplitude Analytics can also show referral traffic from ChatGPT, Perplexity, Gemini and Claude.
When did Amplitude launch AI Visibility?
Amplitude announced AI Visibility on October 30, 2025, and expanded it with version 1.5 in February 2026.
Do I need Amplitude Analytics to use it?
No for the free tool, but the traffic, conversion and session replay connections require the Amplitude platform.
How does Amplitude AI Visibility compare with hyperank?
Amplitude focuses on scores and analytics connections for ChatGPT and AI Overviews; hyperank captures the full answers across more engines and shows what AI gets wrong about your brand.
Methodology: Features, engines and availability were taken from Amplitude's AI Visibility page, its February 2026 product update and its October 2025 launch announcement, plus hyperank's and Profound's pricing pages, in October 2026. Vendors change products often; confirm current details before choosing.
See where your brand stands
How six AI engines describe you, next to your competitors. About two minutes.