8 Profound Alternatives With Public Pricing (2026)
Discover 8 profound alternatives with public pricing in 2026, offering innovative solutions and transparent costs for savvy consumers.
profound alternatives | Updated October 2026 | 10 min read | hyperank Editorial Team
The main Profound alternatives in 2026 are hyperank, Peec AI, Scrunch, Otterly, Semrush AI Visibility Toolkit, Ahrefs Brand Radar, AthenaHQ and Searchable. Profound offers a free 7-day trial and then custom Enterprise pricing behind a demo, so most teams look elsewhere for a price they can see upfront. Seven of the eight tools below publish their prices; hyperank publishes plan limits and quotes the price for your team. This guide, 8 Profound Alternatives With Public Pricing (2026), compares them on entry price, engines tracked and best fit, with every figure checked on the vendor's own site in October 2026.
The best AI visibility tool is the one whose price, engine list and reports match how your team actually works, not the one with the longest feature page.
Profound Alternatives at a Glance: TL;DR Table
If you only need the short version, this table shows each Profound alternative's starting price and the engines on its entry plan. Prices are in US dollars, monthly, as listed in October 2026.
| Tool | Starting price | Engines on entry plan | Best for |
|---|---|---|---|
| hyperank | Quoted per team (plan limits public) | ChatGPT, Perplexity, Gemini | Reading what AI actually says about your brand |
| Peec AI | $95/month | 3 active models | Data-first reporting, unlimited users |
| Scrunch | $300/month ($250 annual) | 7, including Claude and Meta | Mid-size teams wanting many prompts |
| Otterly | $29/month | ChatGPT, AI Overviews, Perplexity, Copilot | Lowest entry price |
| Semrush AI Visibility Toolkit | $99/month per domain (add-on) | ChatGPT, Google AI, Gemini, Perplexity | Teams already on Semrush |
| Ahrefs Brand Radar | Custom prompts from $50/month | Up to 7, including Claude | Teams already on Ahrefs |
| AthenaHQ | Free plan; Starter $295/month | Free: 5; Starter: 11 | Trying before buying |
| Searchable | $125/month ($100 annual) | ChatGPT, AI Overviews, Perplexity | Tracking plus audits in one plan |
Key Takeaway: Otterly and Peec AI are the cheapest published entry points, Scrunch and AthenaHQ cover the most engines at a listed price, and hyperank focuses on the qualitative answers rather than a single score.
Why Teams Look for a Profound Alternative
Teams rarely leave Profound because the product is weak. They look for Profound alternatives because the paid plan isn't priced publicly, buying means a sales process, and the trial covers fewer engines than Enterprise.
- Price visibility: Profound's paid tier is custom, so you can't budget before a demo. Marketing teams with a fixed tool budget often want a number on day one.
- Sales call: Enterprise access runs through a demo and a tailored package, which slows down smaller teams and agencies testing several clients.
- Coverage on the trial: The free trial tracks ChatGPT, Gemini and Google AI Overviews only. Perplexity, AI Mode, Copilot and Claude are Enterprise features.
- Fit: Some teams want an add-on to an SEO suite they already pay for, rather than a separate enterprise platform.
What doesn't usually drive a switch
Profound's data depth and engine list are strong. If you need nine engines, SSO and an API, and the budget is there, Profound may still be the right call. The alternatives below win mainly on price transparency and simplicity.
Profound Pricing in Brief
According to Profound's pricing page, there are two options: a free trial and a custom-priced Enterprise plan. For the full breakdown, see our Profound review.
| Plan | Price | Prompts | Engines |
|---|---|---|---|
| Trial | Free for 7 days | 50 prompts, tracked daily | ChatGPT, Gemini, Google AI Overviews |
| Enterprise | Custom (demo required) | Custom | ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa Search |
- Seats: Unlimited on both plans.
- Enterprise extras: SSO/SAML, API access, CSV/JSON exports, ChatGPT Shopping, custom languages and regions, and dedicated support.
- Limits on the trial: One language, one region and limited suggestions.
The Profound Alternatives, One by One
Each of these eight tools tracks how AI assistants mention your brand. They differ in price, engines, seats and how much interpretation you get on top of the raw mentions.
1. hyperank
hyperank is built around the question "what does AI say about your brand?" It captures the actual answers from AI engines, tracks how they change over time, and shows which competitors appear alongside you and what the answers get wrong. We built it because a visibility score alone doesn't tell you what to fix. According to the hyperank pricing page, Starter covers 50 prompts on ChatGPT, Perplexity and Gemini; Growth adds Google AI Overviews and 100 prompts; Scale adds Grok and 200 prompts. Every plan also includes AI content generation (10, 30 or 60 articles a month), and prices are quoted for your team, with a 17% discount on annual billing. Learn more on our AI visibility platform page.
2. Peec AI
Peec AI starts at $95 a month for 50 prompts, with Pro at $245 (150 prompts) and Advanced at $495 (350 prompts). Each paid plan includes three active models chosen from a list that includes ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, plus unlimited team users. Enterprise unlocks unlimited models. See our Peec AI alternatives guide.
3. Scrunch
Scrunch Starter costs $300 month-to-month or $250 a month billed annually, with 350 custom prompts and three users. Growth is $500 (or $417 annually) for 700 prompts and five users. All plans track ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta, and there's a 7-day free trial. More in our Scrunch AI alternatives roundup.
4. Otterly
Otterly has the lowest entry price: Lite is $29 a month for 15 prompts, Standard is $189 for 100 prompts and Premium is $489 for 400. Plans track ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, AI Mode and Gemini as add-ons, and every plan has unlimited team members and a free trial. See our Otterly.AI review.
5. Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit is an add-on at about $99 a month per domain. It suits teams that already run keyword and site audits in Semrush and want AI visibility in the same place. Details are in our Semrush AI Visibility Toolkit review.
6. Ahrefs Brand Radar
Ahrefs Brand Radar tracks ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude. Custom prompts start at $50 a month and the AI Visibility Index starts at $199 a month, as add-ons to an Ahrefs subscription. Lite and Standard plans already include a handful of free prompts (5 and 10).
7. AthenaHQ
AthenaHQ offers a free Essential plan with 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter costs $295 a month for 3,600 credits and expands to 11 models, including Claude, Grok, DeepSeek and Meta AI. Read our AthenaHQ review.
8. Searchable
Searchable Pro costs $125 a month ($100 billed annually) for 100 prompts per model across ChatGPT, AI Overviews and Perplexity, with a 14-day free trial. Scale is $400 a month for 500 prompts, and other models are paid add-ons. See our Searchable AI review.
AirOps vs Profound: Content Workflows vs Visibility Tracking
People often search "AirOps vs Profound", but the two tools are built for different jobs. AirOps is a content production platform with AI search insights attached; Profound is primarily a visibility tracking platform.
| Question | AirOps | Profound |
|---|---|---|
| Core job | Producing and refreshing content at scale | Tracking brand mentions in AI answers |
| Entry option | Solo plan, free to start | 7-day free trial |
| Engine coverage | Solo: ChatGPT only; Pro: 10+ answer engines | Trial: 3; Enterprise: 9 |
| Paid pricing | Not listed publicly | Custom |
- Choose AirOps: If your bottleneck is writing and updating content. According to AirOps' pricing page, plans are built around monthly tasks, brand kits and knowledge bases.
- Choose Profound: If you need deep, enterprise-grade visibility data across many engines.
- Choose hyperank: If you want to see the answers themselves and also generate content from the same platform, since every hyperank plan includes AI articles.
Tracking tells you where you stand. Content is how you move. Many teams end up needing both.
How to Choose a Profound Alternative
Start with budget and engines, then check seats and how much the tool explains. A simple scoring pass across these five factors usually narrows the list to two.
- Budget: Under $100 a month points to Otterly, Peec AI Starter or an existing Semrush or Ahrefs add-on.
- Engines: If Claude, Grok or Meta AI matter to your buyers, check Scrunch, AthenaHQ Starter, Ahrefs or hyperank Scale.
- Seats: Peec AI, Otterly, AthenaHQ and Profound include unlimited users; Scrunch charges per extra seat.
- Prompts: Count the questions your buyers really ask and multiply by the engines you need before comparing plans.
- Insight depth: Decide whether you want a score and citation list, or the actual answers explained. hyperank is built for the second.
A quick test before you buy
Pick ten prompts your customers ask, run them through two shortlisted tools during the trial, and compare what each tells you to do next. The tool that turns data into a clear action list is usually the one your team keeps using.
Profound Alternatives: Frequently Asked Questions
These are the questions buyers ask most when comparing Profound alternatives. Short answers are below, and the full FAQ follows the conclusion.
- Cheapest option: Otterly at $29 a month.
- Free option: AthenaHQ's Essential plan and Profound's 7-day trial.
- Most engines at a listed price: AthenaHQ Starter (11) and Scrunch (7).
Conclusion
Profound is a capable enterprise platform, but its custom pricing and demo-first buying push many teams to look at alternatives. Otterly, Peec AI, Scrunch, AthenaHQ, Searchable and the Semrush and Ahrefs add-ons all list their prices, and hyperank stands out for showing what AI actually says about your brand.
Key Takeaways
- Lowest price: Otterly from $29 a month.
- Widest listed coverage: AthenaHQ Starter and Scrunch.
- Existing SEO suite: Semrush AI Visibility Toolkit or Ahrefs Brand Radar.
- Qualitative answers: hyperank tracks the answers, not just a score.
- Check before buying: Prices change often, so confirm on each vendor's site.
Want to see what ChatGPT, Perplexity and Gemini say about your brand today? Try hyperank free.
FAQ
What are the 8 Profound alternatives with public pricing in 2026?
The eight main Profound alternatives in 2026 are hyperank, Peec AI ($95 a month), Scrunch ($300, or $250 annually), Otterly ($29), Semrush AI Visibility Toolkit (about $99 per domain), Ahrefs Brand Radar (custom prompts from $50), AthenaHQ (free plan; Starter $295) and Searchable ($125, or $100 annually). hyperank publishes its plan limits and quotes prices per team. Prices were checked on each vendor's site in October 2026.
How much does Profound cost?
Profound offers a free 7-day trial with 50 prompts on ChatGPT, Gemini and AI Overviews. The Enterprise plan is custom-priced and requires a demo.
What is the cheapest Profound alternative?
Otterly's Lite plan at $29 a month is the cheapest paid option, and AthenaHQ has a free plan with 300 credits.
What is the difference between AirOps and Profound?
AirOps focuses on producing and refreshing content, with AI search insights included; Profound focuses on tracking how AI engines mention your brand.
Which Profound alternative tracks the most AI engines?
At a published price, AthenaHQ Starter covers 11 models and Scrunch covers 7. Ahrefs Brand Radar tracks up to 7.
Is there a Profound alternative with unlimited users?
Yes. Peec AI, Otterly and AthenaHQ all include unlimited team users on their plans.
Does hyperank have public pricing?
hyperank lists its plan limits (prompts, engines and articles) on its pricing page and quotes the price for your team, with a 17% discount for annual billing.
Methodology: Prices, prompts and engine lists were taken from each vendor's own pricing page in October 2026 (Profound, hyperank, Peec AI, Scrunch, Otterly, Ahrefs, AthenaHQ, Searchable and AirOps) and from Semrush's add-on listing. AI visibility vendors change plans often, so confirm current details with each vendor before buying.
See where your brand stands
How six AI engines describe you, next to your competitors. About two minutes.