Reddit Share of Voice

What is the Reddit Share of Voice?

The Reddit Share of Voice tool is free and compares how much of the Reddit conversation your brand gets next to up to four competitors. It counts the Reddit pages a search engine finds naming each brand, turns those counts into shares of the group, and shows the subreddits where each one comes up and its busiest thread.

How to use the Reddit Share of Voice

1. In Your brand, enter your brand's name as people write it on Reddit.
2. In Competitors, enter up to four, separated by commas.
3. Add What the brands are if any name is also a common word, such as note-taking app.
4. Pick the time range and press Compare brands.
5. Read your share and rank, then look at where competitors come up that you do not.

What is share of voice on Reddit?

The part of the Reddit conversation in your category that names your brand rather than a competitor's. If four brands are named on ten thousand Reddit pages between them and three thousand of those name yours, your share of voice is thirty per cent.

It matters beyond Reddit. Search engines rank Reddit threads near the top for product questions, and AI assistants draw on them when asked for recommendations, so a brand that is rarely discussed on Reddit is rarely recommended elsewhere either. A rising share usually means more people are using and recommending you; a falling one is an early sign that a competitor is becoming the default answer.

How is it measured?

Each brand name is searched on Reddit through a search engine, in quotes, over the time range you choose, and the engine's own estimate of matching pages is used as the count. Those estimates are rough, but they are made the same way for every name, which is what a comparison needs. The shares add up to one hundred per cent across the brands you enter.

A name that is also an everyday word, such as Notion or Linear, will be counted too generously, because pages using the word count too. Adding What the brands are, such as note-taking app, keeps every count to pages about the products. If a search does not finish, that brand is shown as not measured rather than as zero, and the shares are worked out across the brands that were measured.

A page here is any Reddit page the search engine has indexed that names the brand: a thread, the comments on it, or a subreddit page. Old threads that are still read count as much as new ones within the time range, which is fair, because an old thread that still ranks is still shaping what people think.

How to read the result

Start with your share and rank, then look past the numbers. The subreddits listed for each brand show where it is discussed: a competitor that comes up in subreddits where you never do is reaching an audience you are not. The busiest thread for each brand is often a comparison or a recommendation request, the kind of thread buyers find through search, and worth reading in full.

Compare like with like. A brand that is ten years older will have more pages over Any time, so the past year or the past month is usually the fairer comparison. Running the same comparison every month shows whether your share is moving, which matters more than any single reading.

How do you grow share of voice on Reddit?

Be useful in the threads where your category is discussed, as a named person from the company, and make something people want to mention. Share of voice grows mostly from other people talking about you, which comes from a product they like and from being present and helpful when questions come up, not from posting more yourself.

Look at where competitors come up that you do not: those subreddits are where buyers are already comparing options without you. The Reddit Brand Analyzer shows what people say about each name, and the Reddit Leads Finder finds the threads where people are asking for a recommendation right now.