Find Keyword on Page

What is the Find Keyword on Page?

Find Keyword on Page is a free tool that searches one web page for a word or phrase and reports every place it appears: the title tag, meta description, H1, subheadings, body text, image alt text, link text and the URL. It shows the count in each, the keyword density, and each match in the sentence around it.

How to use the Find Keyword on Page

1. Paste the URL of the page to search.
2. Type the word or phrase. Matching is whole-word and ignores case.
3. Press Find keyword and read where it appears and how often.
4. Scroll to the matches to read each one in context, and check the places marked Not found.

How do I search for a keyword on a web page?

On a page that is open in front of you, press Ctrl+F on Windows or Cmd+F on a Mac, type the word, and the browser highlights every match. On a phone, open the browser menu and choose Find in page. That covers what you can see.

What it misses is everything you cannot: the title tag, the meta description, image alt text and the URL. Those are the places search engines and AI crawlers read first, which is why this tool checks them separately. To search a whole site rather than one page, type site:example.com keyword into Google.

Where should a keyword appear on a page for SEO?

The places that carry the most weight are the title tag, the H1, the first paragraph and the URL, because they tell a reader and a crawler what the page is about before anything else. After that, a keyword belongs wherever it is the natural word: in a subheading, in an image's alt text when the image shows it, in the anchor text of links pointing to the page.

If a keyword appears 30 times in the body but not in the title or H1, the page is talking about it without being about it. The Keyword Density Checker shows which phrases a text leans on, and the On-Page SEO Checker audits the rest of the page.

Why can't the tool find a word I can see on the page?

The tool reads the HTML the server sends. When a page builds its content with JavaScript after it loads, those words are not in that HTML, so the tool, and any crawler that does not run JavaScript, cannot see them. Several AI crawlers fall in that group. If a word is visible in your browser and missing here, the AI Bot Crawlability Checker and the AI Readiness Audit show what that costs you.

How do I search for words on a page on iPhone or Android?

On an iPhone in Safari, tap the Share button, scroll down the list, tap Find on Page and type the word. You can also type the word into the address bar and pick the match listed under On This Page. Safari highlights every match, and the arrows above the keyboard step through them.

In Chrome on Android, tap the three-dot menu, choose Find in page and type the word. The number of matches shows next to the search box, and the up and down arrows move between them. Chrome on iPhone has the same Find in Page option in its three-dot menu, and Firefox, Edge, Samsung Internet and Opera on phones keep a find option in their main menu too.

How do I search for words on a page on a Mac?

Press Cmd+F in Safari, Chrome, Firefox or Edge on a Mac, type the word, and the browser highlights every match. Press Cmd+G to jump to the next match and Shift+Cmd+G to go back. Safari also has the command in the menu bar under Edit, then Find.

On Windows the shortcut is Ctrl+F, and Enter or F3 moves to the next match. Desktop find bars match parts of words, so searching art also highlights start and party. Firefox adds Match Case and Whole Words options to its find bar; Chrome and Edge do not have them.

How do I search for a specific word on a website with Google?

Type site:example.com word into Google and it lists the pages on that site it has indexed that contain the word. Put a phrase in quotes, as in site:example.com "keyword research", to match it exactly. Add intitle: before a word to keep only pages with it in their title, or add a folder to the address, as in site:example.com/blog, to search one section.

Two limits apply. Google only searches pages it has indexed, so a new or blocked page will not appear, and the Google Index Checker tells you whether a given page is in the index. And Google shows which pages contain the word, not where on the page it sits. Many sites also have their own search box, which can find pages Google has missed. Once you have the list, check each page here to see whether the word is in the title and headings or only in the footer.

What does this tool find that Ctrl+F cannot?

Ctrl+F searches the text a browser draws on screen. This tool reads the page's HTML and reports eight places separately: the title tag, the meta description, the H1, the H2 to H6 subheadings, the body text, image alt text, link text and the words in the URL. The title tag, meta description, alt text and URL never appear in the page itself, so a find bar cannot see them.

It also matches whole words only, so a search for art does not count start, and it treats a hyphen and a space in a phrase as the same, so keyword research also finds keyword-research. Alongside the counts it gives the keyword density, the share of the page's words that are your keyword, and the first 12 matches in the body with about 70 characters of text on either side. To check the heading outline itself, use the Heading Checker.