Free tool
Instagram Money Calculator
What a sponsored post, Reel or Story could pay, from followers and engagement.
How it works
What is the Instagram Money Calculator?
The Instagram Money Calculator is a free tool that estimates what brands might pay an Instagram account for sponsored content. Enter followers and engagement rate, and it gives an estimated range for one sponsored feed post, one Reel and one Story, plus a monthly total from how many of each you plan to sell.
How to use the Instagram Money Calculator
- Enter the account's Followers. The field starts filled with 25,000, and estimates start from 1,000 followers.
- Leave Engagement rate per post on the typical rate for the account's size, or type your own. Press Use the typical rate to go back.
- Set Sponsored feed posts a month, Sponsored Reels a month and Sponsored Stories a month.
- Read Estimated pay per sponsored piece for a feed post, a Reel and a Story, and Estimated a month beside it.
How much do Instagram influencers get paid per post?
Rates rise with audience size. The calculator estimates within these typical ranges for a sponsored feed post: $100 to $300 from 1K to 10K followers, $500 to $1,500 from 10K to 100K, $2,500 to $10,000 from 100K to 1M, and $10,000 to $50,000 at 1M and over.
Reels usually pay more than feed posts and Stories less. From 1K to 10K followers a Reel typically runs $200 to $500 and a Story $50 to $150. From 10K to 100K a Reel typically runs $800 to $2,500, and for a Story the calculator estimates $250 to $750.
How does engagement change what you can charge?
Engagement decides where inside the range an estimate sits. The calculator grades your rate against accounts of the same size, then splits the range into four: Low takes the bottom quarter, Average the lower middle, Good the upper middle and High the top quarter.
At the starting value of 25,000 followers and the typical rate for that size, a feed post comes out at $750 to $1,000. Raise the engagement rate and the estimate moves up the $500 to $1,500 range, never beyond it.
How much should I charge for an Instagram Reel or Story?
Start from the estimate for your size and engagement, then adjust for the deal. Usage rights, where a brand runs your content in its own ads, and exclusivity, where you agree not to work with competitors, are both worth charging extra for. Your niche can move a real offer either way too.
The monthly total is simply each estimate times the number of pieces you entered, which makes it a quick way to see what a regular sponsorship schedule could bring in.
Questions
- How much money can you make on Instagram?
- This Instagram Money Calculator estimates what brand deals could pay: an account with 25,000 followers and typical engagement might charge $750 to $1,000 for a sponsored feed post. Enter your own followers and rate for your estimate.
- How much do Instagram influencers with 100K followers make?
- At 100K followers, a sponsored feed post typically pays $2,500 to $10,000. For a Reel the calculator estimates $3,000 to $13,000, and for a Story $1,250 to $5,000. Engagement decides where in that range an account sits, which this calculator works out.
- How much do Instagram influencers with 1 million followers make?
- At 1 million followers, a sponsored feed post typically pays $10,000 to $50,000. Per piece, the calculator estimates $12,000 to $65,000 for a Reel and $5,000 to $25,000 for a Story. Monthly earnings depend on how many sponsored pieces the account sells.
- How many followers do you need to get paid on Instagram?
- Brand deals commonly start at around 1,000 followers, where this calculator's first tier begins, at $100 to $300 for a sponsored feed post. A small account with strong engagement can charge the top of that range.
- How much does Instagram pay for 1 million views?
- Instagram publishes no per-view rate for creators, so views alone don't convert to a fixed payout. This calculator estimates what brands pay for sponsored content, from followers and engagement rather than views.
- Can I estimate another account's earnings?
- Yes. Enter the account's follower count, then get its engagement rate by pasting a few of its public post links into the Instagram Engagement Rate Checker, and type that rate here.
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