ChatGPT Visibility Checker

What is the ChatGPT Visibility Checker?

The ChatGPT Visibility Checker is a free tool that asks a GPT model five buying questions about your category and checks whether the answers name your brand. The questions are written from your home page with your name left out. The result shows how many answers mentioned you, your position among the vendors named, and which competitors appeared instead.

How to use the ChatGPT Visibility Checker

1. Enter your website's domain, such as example.com. The tool reads that page's title, meta description, first heading and first paragraph to work out what you sell.
2. Press Check ChatGPT visibility. The tool writes five buying-intent questions from your page, drops any that contain your name, and asks each one with no hint that a brand is being tested.
3. Press Sign up free to unlock to see the report. It has already run; signing up only reveals it.
4. Read the Citation Score, the share of the five answers that named you. Explicit Citation counts answers that gave your domain; Implicit Citation counts answers that used your name without it.
5. Open Analysis Steps, then each query under Query Generation, to see your position in that answer, the competitors it named and the search intent it was written for.

Does ChatGPT use Bing to find websites?

Partly. When ChatGPT searches the web, it draws on third-party search providers, Bing among them, and on OpenAI's own crawler, OAI-SearchBot. A page neither of them can reach is hard for ChatGPT search to cite, however well it ranks in Google.

So check both routes in. Make sure Bing has indexed the pages you want cited, which Bing Webmaster Tools shows, and that robots.txt does not disallow OAI-SearchBot.

GPTBot vs OAI-SearchBot vs ChatGPT-User: which should you allow?

OpenAI runs three user agents, and blocking the wrong one is a common mistake. GPTBot collects training data. OAI-SearchBot finds pages for ChatGPT search. ChatGPT-User fetches a page when someone in a conversation asks ChatGPT to open it.

Disallowing GPTBot keeps your pages out of future training and does not remove you from search answers. Disallowing OAI-SearchBot removes you from ChatGPT search answers while whatever the model already learned about you stays. For a brand that wants to be recommended, that is usually the wrong way round.

Is a ChatGPT visibility score a ranking?

No. One run is a sample of five generated answers, not a position that holds. Ask the same question twice and the list of vendors can change.

Read a single run as one observation of what a buyer might hear. Run it again over several weeks and compare. The trend across runs is the signal; one score on its own is not a rank.