Perplexity Visibility Checker

What is the Perplexity Visibility Checker?

The Perplexity Visibility Checker is a free tool that asks Perplexity five buying questions about your category and checks whether the answers name or cite your brand. Perplexity searches before it answers, so the result also shows the source URLs behind each answer, whether your own domain is among them, and which competitors were named.

How to use the Perplexity Visibility Checker

1. Enter your website's domain, such as example.com. The tool reads that page's title, meta description, first heading and first paragraph to work out what you sell.
2. Press Check Perplexity visibility. Perplexity writes five buying-intent questions from your page, any that contain your name are dropped, and each one is asked with no hint that a brand is being tested.
3. Press Sign up free to unlock to see the report. It has already run; signing up only reveals it.
4. Read the Citation Score, the share of the five answers that named or cited you. Explicit Citation counts answers that cited your own domain; Implicit Citation counts answers that named you without it.
5. Open Analysis Steps, then each query, to see its Top Sources (up to five URLs Perplexity cited), your position and the competitors it named.

Where does Perplexity get its information?

From the web, at the moment you ask. Perplexity runs a search, reads the pages it retrieves and writes an answer with numbered citations to them. This checker shows that source list under each query.

That splits a low score in two. Either your pages were never retrieved, which is an access, indexing or relevance problem, or they were retrieved and the answer still recommended a competitor. The Top Sources under each query tell you which one you have.

PerplexityBot vs Perplexity-User: what does each one do?

PerplexityBot crawls the web to build the index Perplexity searches, and it decides whether your pages can surface in answers to people who have not heard of you. Perplexity-User fetches a page when a person asks Perplexity about that specific URL, and Perplexity says it generally ignores robots.txt for those user-requested fetches.

So disallowing PerplexityBot does not hide you from Perplexity. It keeps you out of answers for new buyers and leaves you readable for anyone who pastes your link. That is close to the opposite of what most sites intend.

What is the difference between an explicit and an implicit citation?

An explicit citation is your own domain in the answer: one of your URLs in the sources, or your domain written in the text. Its position is where your page sits in the source list. It is the stronger result, because a buyer can click through to a page you control.

An implicit citation is your name without your domain: in the prose, or in the URL of someone else's page. You were part of the answer, but the credit went through a page you do not control. The result worth working towards is explicit.