Twitter Account Worth Calculator

What is the Twitter Account Worth Calculator?

The Twitter Account Worth Calculator is a free tool that estimates what one sponsored post on an X account is worth. It takes the median views of the account's recent original posts, prices them at $2, $6 and $12 per 1,000 views, and adjusts the result up or down for how strongly people engage.

How to use the Twitter Account Worth Calculator

1. Enter the account in the X handle field. The @ is optional.
2. Press Estimate value. The tool reads the account's recent original posts that show a view count.
3. Read the By CPM table for the per-post value at the $2, $6 and $12 rates.
4. Check The formula line, which fills in the numbers, and the inputs: median views, engagement rate, engagement band and posts analysed.

How is a Twitter account's worth calculated?

Here the formula is median views ÷ 1,000 × CPM × engagement multiplier. CPM is the price an advertiser pays per 1,000 views, and the calculator shows three: $2, $6 and $12.

The multiplier comes from the median engagement rate, interactions per view. 3% or more is Strong, × 1.5. 1.5% or more is Healthy, × 1.2. 0.5% or more is Typical, × 1. Anything lower is Low, × 0.7.

Why median views rather than followers?

Followers include accounts that no longer read their timeline, so a follower count says little about how many people see a post. Views do. The median post is the one a sponsor can expect, where an average can be pulled up by a single viral post.

The engagement band then separates an audience that reads from one that acts. Two accounts with the same median views can be worth different amounts if one gets far more replies, reposts and likes per view.

What does an account worth estimate tell you?

It is a sponsorship rate: what an advertiser might pay for one post on the account. It is not a sale price for the account, and it is not what X pays the account holder.

Use it as a starting point when you price a sponsored post or check a quote from a creator. If you have been paid for posts before, replace the CPM with your own rate and the formula still holds.